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And, of course, her loyalty. After getting Erno Laszlo, the cult skin-care brand, last year with a group of investors, Charles Denton decided to pare the company's 127 offerings down to fewer than 60. Rumors spread over the Web about which items would make the reduce and which wouldn't, and at some point Mr. Denton, the company's chief executive, began personally responding to e-mails — as several as 200 a day — from worried buyers. Partly because of these communiqués, he decided to maintain two powders that had been marked for discontinuation.